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This translation was automatically created and is not legally binding. It only serves informational purposes. For the official privacy policy, please switch to German. We are very pleased about your interest in our company. Data protection is of particular importance to the management of Artur Müller & Sons GmbH. The use of the Artur Müller & Sons GmbH website is generally possible without providing any personal data. However, if a data subject wishes to use special services of our company via our website, processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain consent from the data subject.
The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to Artur Müller & Sons GmbH.
Through this privacy policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this privacy policy serves to enlighten data subjects about their rights.
Artur Müller & Sons GmbH, as the data controller, has implemented numerous technical and organizational measures to ensure the most comprehensive protection of personal data processed via this website. However, internet-based data transmissions may in principle have security gaps, so absolute protection cannot be guaranteed. For this reason, it is open to any data subject to transmit personal data to us via alternative means, such as by telephone.
1. Definitons
The privacy policy of Artur Müller & Sons GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for the public, as well as for our customers and business partners. To ensure this, we would like to explain the terms used beforehand.
In this privacy policy, we use, among others, the following terms:
a) personal data
Personal data refers to any information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"). An identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
b) Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the data controller.
c) processing
Processing means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
d) restriction of processing
The restriction of processing is the marking of stored personal data with the aim of limiting their future processing.
e) Profiling
Profiling is any form of automated processing of personal data consisting of the use of those personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
f) pseudonymisation
Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g) Controller or processor
The controller or processor is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
h) Data processor
A data processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.
i) recipient
A recipient is a natural or legal person, public authority, agency, or other entity to whom personal data are disclosed, whether or not they are a third party. However, authorities that may receive personal data within the framework of a specific investigation mandate under Union law or the law of the Member States are not considered recipients.
j) Third party
A third party is a natural or legal person, public authority, agency, or other entity other than the data subject, the controller, the processor, and the persons authorized to process personal data under the direct authority of the controller or processor.
k) Consent
Consent is any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
2. Name and address of the controller
The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions with data protection character is the
Artur Müller & Söhne GmbH
Schwesterstr. 41
42285 Wuppertal
Germany
Telephone: +49 202 452544
Email: info@artur-mueller.com
Website: artur-mueller.com
3. Name and address of the data protection officer.
A data protection officer has not been appointed.
4. Cookies
The websites of Artur Müller & Söhne GmbH use cookies. Cookies are text files that are placed and stored on a computer system via an internet browser
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the person concerned from other internet browsers that contain different cookies. A particular internet browser can be recognized and identified via the unique cookie ID.
By using cookies, Artur Müller & Söhne GmbH can provide users of this website with more user-friendly services that would not be possible without setting cookies.
By means of a cookie, the information and offers on our website can be optimized in the user's interest. As mentioned earlier, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, a user of a website that uses cookies does not have to enter their access data again each time they visit the website, because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject can prevent cookies from being set by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.
5. Collection of General Data and Information
The website of Artur Müller & Sons GmbH collects a series of general data and information with each visit by an individual or an automated system. These general data and information are stored in the server's log files. They may include:
(1) The browser type and version used,
(2) The operating system used on the accessing system,
(3) The website, from which the accessing system got to our website (so-called referrer),
(4) The subpages which are accessed by the accessing system on our website,
(5) The date and time of the access on our website,
(6) An Internet Protocol (IP) address
(7) Ther Internet-Service-Provider of the accessing system and
(8) other similar data and information serving to prevent risks in the event of attacks on our information technology systems.
When using this general data and information, Artur Müller & Sons GmbH does not draw conclusions about the individual concerned. Rather, this information is needed to
(1) deliver the contents of our website correctly,
(2) optimize the content of our website as well as the advertising for it,
(3) ensure the permanent functionality of our information technology systems and the technology of our website, as well as
(4) provide law enforcement authorities with the necessary information for prosecution in the event of a cyberattack.
The anonymized data and information collected by Artur Müller & Sons GmbH are therefore evaluated both statistically and with the aim of increasing data protection and data security in our company, ultimately ensuring an optimal level of protection for the personal data we process. The anonymous data from the server log files are stored separately from all personal data provided by an individual.
6. Registration on our website
The individual concerned has the opportunity to register on the website of the data controller by providing personal data. The personal data transmitted to the data controller is determined by the respective input mask used for registration. The personal data entered by the individual concerned are collected and stored solely for internal use by the data controller and for their own purposes. The data controller may arrange for the data to be disclosed to one or more data processors, such as a parcel delivery service, who will also use the personal data solely for internal purposes attributable to the data controller.
By registering on the website of the data controller, the Internet Protocol (IP) address assigned by the Internet service provider (ISP) of the individual concerned, as well as the date and time of registration, are also stored. The storage of this data is necessary to prevent misuse of our services and, if necessary, to enable the investigation of committed crimes. Therefore, the storage of this data is necessary to protect the data controller. In principle, this data is not disclosed to third parties unless there is a legal obligation to do so or the disclosure serves law enforcement purposes.
The registration of the individual concerned, with voluntary provision of personal data, enables the data controller to offer content or services to the individual that can only be offered to registered users due to the nature of the matter. Registered individuals have the option to modify the personal data provided during registration at any time or to have it completely deleted from the data records of the data controller.
The data controller provides any individual concerned with information at any time upon request about which personal data concerning them is stored. Furthermore, the data controller corrects or deletes personal data at the request or indication of the individual concerned, provided that there are no legal retention obligations preventing this. A data protection officer named in this privacy policy and all employees of the data controller are available to the individual concerned as contacts in this regard.
7. Contact options on the website
The website of Artur Müller & Sons GmbH contains information, as required by law, that enables quick electronic contact with our company and direct communication with us, including a general email address. If an individual contacts the data controller via email or through a contact form, the personal data transmitted by the individual are automatically stored. Such personal data voluntarily provided by an individual to the data controller are stored for the purpose of processing or contacting the individual. There is no disclosure of this personal data to third parties.
8. Routine deletion and blocking of personal data
The data controller processes and stores personal data of the individual concerned only for the period necessary to achieve the purpose of storage or as required by the European legislator or other legislator in laws or regulations to which the data controller is subject.
If the purpose of storage ceases to exist or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.
9. Rights of the data subject
a) Right to confirmation
Every individual concerned has the right, granted by the European legislator, to request confirmation from the data controller as to whether personal data concerning them is being processed. If an individual wishes to exercise this right to confirmation, they can contact our data protection officer or another employee of the data controller at any time.
b) Right to information
Every individual affected by the processing of personal data has the right, granted by the European legislator, to obtain from the data controller free information about the personal data stored about them and to receive a copy of this information at any time. Furthermore, the European legislator has granted the individual affected the right to information about the following:
the purposes of processing
- the categories of personal data being processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
- if possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria used to determine this duration
- the existence of the right to request rectification or erasure of personal data concerning the individual or restriction of processing by the data controller, as well as the right to object to such processing
- the existence of the right to lodge a complaint with a supervisory authority
- if the personal data were not collected from the individual concerned: all available information about the source of the data
- the existence of automated decision-making, including profiling, according to Article 22(1) and (4) of the GDPR, and - at least in these cases - meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the individual concerned
Furthermore, the individual concerned has the right to be informed whether personal data has been transferred to a third country or to an international organization. If this is the case, the individual concerned also has the right to obtain information about the appropriate safeguards relating to the transfer.
If an individual wishes to exercise this right to information, they can contact our data protection officer or another employee of the data controller at any time.
c) Right to correction
Every individual affected by the processing of personal data has the right, granted by the European legislator, to request the immediate correction of inaccurate personal data concerning them. Furthermore, the individual concerned has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary statement.
If an individual wishes to exercise this right to correction, they can contact our data protection officer or another employee of the data controller at any time.If an individual wishes to exercise this right to correction, they can contact our data protection officer or another employee of the data controller at any time.
d) Right to erasure (Right to be forgotten)
Every individual affected by the processing of personal data has the right, granted by the European legislator, to request from the controller the immediate deletion of personal data concerning them if one of the following reasons applies and the processing is not necessary:
- The personal data have been collected or otherwise processed for purposes for which they are no longer necessary.
- The individual concerned withdraws their consent, on which the processing was based according to Article 6(1)(a) or Article 9(2)(a) of the GDPR, and there is no other legal basis for the processing.
- The individual concerned objects to the processing pursuant to Article 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing, or the individual concerned objects to the processing pursuant to Article 21(2) of the GDPR.
- The personal data have been unlawfully processed.
- The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
- The personal data were collected in relation to services offered by the information society as referred to in Article 8(1) of the GDPR.
If any of the above-mentioned reasons apply and an individual wishes to request the deletion of personal data stored by Artur Müller & Sons GmbH, they can contact our data protection officer or another employee of the data controller at any time. The data protection officer of Artur Müller & Sons GmbH or another employee will promptly comply with the deletion request.
If personal data have been made public by Artur Müller & Sons GmbH, and our company is obligated as the controller under Article 17(1) of the GDPR to delete the personal data, Artur Müller & Sons GmbH will, taking into account available technology and implementation costs, take reasonable measures, including technical measures, to inform other data controllers processing the published personal data that the individual concerned has requested deletion of any links to, or copies or replications of, this personal data from those other data controllers, unless processing is necessary. In each case, the data protection officer of Artur Müller & Sons GmbH or another employee will arrange for what is necessary.
e) Right to restriction of processing
Every individual affected by the processing of personal data has the right, granted by the European legislator, to request from the controller the restriction of processing if one of the following conditions is met:
- The accuracy of the personal data is contested by the individual concerned, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful, and the individual concerned opposes the erasure of the personal data and instead requests the restriction of their use.
- The controller no longer needs the personal data for the purposes of processing, but the individual concerned requires them for the establishment, exercise, or defense of legal claims.
- The individual concerned has objected to processing pursuant to Article 21(1) of the GDPR, and it has not yet been determined whether the legitimate grounds of the controller override those of the individual concerned.
If any of the above conditions apply and an individual wishes to request the restriction of personal data stored by Artur Müller & Sons GmbH, they can contact our data protection officer or another employee of the data controller at any time. The data protection officer of Artur Müller & Sons GmbH or another employee will arrange for the restriction of processing.
f) Right to data portability
Every individual affected by the processing of personal data has the right, granted by the European legislator, to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to whom the personal data have been provided, where:
1. the processing is based on consent pursuant to Article 6(1)(a) or Article 9(2)(a) of the GDPR, or on a contract pursuant to Article 6(1)(b) of the GDPR, and
2. the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising their right to data portability under Article 20(1) of the GDPR, the individual concerned has the right to have personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.
To assert the right to data portability, the individual concerned can contact the data protection officer appointed by Artur Müller & Sons GmbH or another employee at any time.
g) Right to object
Every individual affected by the processing of personal data has the right, granted by the European legislator, to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them, which is based on Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.
Artur Müller & Sons GmbH will cease processing the personal data in the event of objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the individual concerned, or if the processing is necessary for the establishment, exercise, or defense of legal claims.
If Artur Müller & Sons GmbH processes personal data for the purpose of direct marketing, the individual concerned has the right to object at any time to the processing of personal data for such marketing purposes. This also applies to profiling to the extent that it is related to such direct marketing. If the individual concerned objects to the processing for direct marketing purposes, Artur Müller & Sons GmbH will no longer process personal data for these purposes.
Furthermore, the individual concerned has the right, for reasons arising from their particular situation, to object to the processing of personal data concerning them by Artur Müller & Sons GmbH for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
To exercise the right to object, the individual concerned can directly contact the data protection officer of Artur Müller & Sons GmbH or another employee. The individual concerned is also free to exercise their right to object in relation to the use of information society services, regardless of Directive 2002/58/EC, by automated means using technical specifications.
h) Automated individual decision-making, including profiling
Every individual affected by the processing of personal data has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, unless the decision:
1. is necessary for entering into or performing a contract between the individual and the controller,
2. is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the individual's rights and freedoms and legitimate interests, or
3. is based on the individual's explicit consent.
If the decision is necessary for entering into or performing a contract between the individual and the controller, or if it is based on the individual's explicit consent, Artur Müller & Sons GmbH takes appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the individual, including at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.
If the individual concerned wishes to exercise rights related to automated decisions, they can do so at any time by contacting our data protection officer or another employee responsible for processing.
i) Right to withdraw consent for data processing
Every individual affected by the processing of personal data has the right, granted by the European legislator, to withdraw consent for the processing of personal data at any time.
If the individual concerned wishes to exercise their right to withdraw consent, they can do so at any time by contacting our data protection officer or another employee responsible for processing.
10. Data protection provisions concerning the use of Facebook
The data controller has integrated components of the company Facebook on this website. Facebook is a social network.
A social network is an online platform where users can interact and communicate with each other in a virtual space. It serves as a social gathering place on the internet, allowing users to exchange opinions and experiences or share personal or business-related information. Facebook, in particular, enables users to create private profiles, upload photos, and connect with others through friend requests, among other features.
The operating company of Facebook is Facebook, Inc., located at 1 Hacker Way, Menlo Park, CA 94025, USA. However, for individuals living outside the USA or Canada, the responsible entity for processing personal data is Facebook Ireland Ltd., located at 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time a page of this website, operated by the data controller and containing a Facebook component (Facebook plug-in), is accessed, the internet browser on the data subject's information technology system is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be found at developers.facebook.com. As part of this technical process, Facebook becomes aware of which specific subpage of our website is visited by the data subject.
If the data subject is simultaneously logged into Facebook when they visit our website, Facebook recognizes with each visit to our website by the data subject and during the entire duration of their stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, for example the "Like" button, or if the data subject submits a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.
Facebook receives information through the Facebook component whenever the data subject visits our website, provided that the data subject is logged into Facebook at the time of accessing our website; this happens regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not wish for such information to be transmitted to Facebook, they can prevent this transmission by logging out of their Facebook account before accessing our website.
Die von Facebook veröffentlichte Datenschutzrichtlinie, die auf de-de.facebook.com abrufbar ist, informiert über die Erfassung, Verarbeitung und Nutzung personenbezogener Daten durch Facebook. Darüber hinaus werden dort die Datenschutzeinstellungen erläutert, die Facebook zur Sicherung der Privatsphäre der betroffenen Person bietet. Außerdem stehen verschiedene Anwendungen zur Verfügung, die es ermöglichen, die Übertragung von Daten an Facebook zu blockieren, wie zum Beispiel der Facebook-Blocker des Anbieters Webgraph, der auf webgraph.com erhältlich ist. Solche Anwendungen können von der betroffenen Person genutzt werden, um die Übertragung von Daten an Facebook zu verhindern.
11. Privacy Policy Regarding the Use and Utilization of Piwik Pro
We use Piwik PRO Analytics Suite as our website/app analytics software and consent management tool. We collect data about website visitors based on Cookies. The collected information may include a visitor’s IP address, operating system, browser ID, browsing activity and other information See the scope of data collected by Piwik PRO..
We calculate metrics like bounce rate, page views, sessions and the like to understand how our website/app is used. We may also create visitors’ profiles based on browsing history to analyze visitor behavior, show personalized content and run online campaigns.
We host our solution on Microsoft Azure in Germany, Netherlands, United States and Hong Kong, Orange in France and ElastX in Sweden, and the data is stored for 14/25 months.
The purpose of data processing: analytics and conversion tracking based on consent. Legal basis: Art. 6 (1)(a) GDPR.
Piwik PRO does not send the data about you to any other sub-processors or third parties and does not use it for its own purposes. For more, read Piwik PRO’s privacy policy.
12. Privacy Policy Regarding the Use and Utilization of YouTube
The data controller has integrated components of YouTube on this website. YouTube is an internet video portal that allows video publishers to upload video clips for free and enables other users to view, rate, and comment on them for free as well. YouTube allows the publication of all types of videos, which is why both complete films and TV shows, as well as music videos, trailers, or user-generated videos, can be accessed via the internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Each time one of the individual pages of this website, which is operated by the data controller and on which a YouTube component (YouTube video) has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be accessed at www.youtube.com. As part of this technical process, YouTube and Google become aware of which specific subpage of our website is visited by the data subject.
If the data subject is logged into YouTube at the same time when a subpage containing a YouTube video is called up, YouTube recognizes which specific subpage of our website the data subject is visiting. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
Through the YouTube component, YouTube and Google always receive information when the data subject has visited our website if the data subject is logged into YouTube at the time of accessing our website; this happens regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want such information to be transmitted to YouTube and Google, they can prevent this by logging out of their YouTube account before accessing our website.
The privacy policy published by YouTube, which is available at www.google.de, provides information about the collection, processing, and use of personal data by YouTube and Google.
20. Legal basis of the collection
Article 6(1)(a) of the General Data Protection Regulation (GDPR) serves as the legal basis for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Article 6(1)(b) of the GDPR.
The same applies to processing operations necessary for the performance of pre-contractual measures, such as in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as fulfilling tax obligations, the processing is based on Article 6(1)(c) of the GDPR. In rare cases, processing of personal data may be necessary to protect the vital interests of the data subject or another natural person.
This would be the case, for example, if a visitor at our company were to be injured and as a result, their name, age, health insurance information, or other vital details needed to be disclosed to a doctor, hospital, or other third parties.
Then the processing would be based on Art. 6(1) lit. d GDPR. Ultimately, processing operations could be based on Art. 6(1) lit. f GDPR. Processing operations based on this legal basis are those not covered by any of the aforementioned legal bases, where the processing is necessary for the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, sentence 2 GDPR).
20. Legitimate interests pursued by the controller or a third party
The processing of personal data is based on Article 6(1)(f) of the GDPR. Our legitimate interest is to conduct our business activities for the benefit of the well-being of all our employees and shareholders.
21. Duration for which the personal data will be stored
The criterion for the duration of the storage of personal data is the respective legal retention period. After the expiration of the period, the corresponding data will be routinely deleted unless they are no longer necessary for the fulfillment or initiation of a contract.
22. Legal or contractual provisions regarding the provision of personal data; necessity for entering into a contract; obligation of the data subject to provide personal data; possible consequences of not providing such data.
We inform you that the provision of personal data may be partly required by law (e.g., tax regulations) or may result from contractual provisions (e.g., information about the contractual partner). At times, it may be necessary for the conclusion of a contract for an individual to provide us with personal data that must subsequently be processed by us. For example, the individual is obligated to provide us with personal data if our company enters into a contract with them. Failure to provide the personal data would result in the contract with the individual not being concluded. Before providing personal data, the individual must contact our data protection officer. Our data protection officer will inform the individual on a case-by-case basis whether the provision of personal data is required by law or contract for the conclusion of a contract, whether there is an obligation to provide the personal data, and what consequences the failure to provide the personal data would have.